Beauty Brand Distribution & Management in China
How We Work
China is a vast and complex market—but it’s also full of opportunity.
NeoFelis is a beauty distribution and brand management company specializing in niche and Clean Beauty brandsfrom Europe, the Americas and Australia, with a focus on skincare, personal care and fragrance.
Our team brings years of experience in the niche beauty sector, including experience within leading beauty distribution groups in China. This has given us deep market knowledge, an established network across online and offline retail channels, and hands-on experience in bringing emerging international brands to Chinese consumers.
We understand what it takes to build a niche brand in China — from market entry and localization to consumer validation, brand building, channel development and sustainable growth. Combining market expertise with hands-on execution, we work closely with our brand partners at every stage.
Our goal goes beyond distribution. We build long-term partnerships with our brands, helping them establish a meaningful presence in China and create lasting value in the market.
What Our Partner Says
“Entering new markets can be a great opportunity but often come with challenges – China is no exception. Neofelis are a great partner if you are looking for trust and honesty. They understand luxury and premium brands and will protect your brand as well as help it grow.”
– Asiling, CEO of Cyd Connects
Brands
Our Values
Transparency
We communicate with honesty and clarity, sharing only what’s real and committing only to what we can deliver—building trust through transparency.
Expertise
We specialize in beauty, offering distribution execution, technical consulting and practical market strategies backed by hands-on experience and a direct sales network in China.
Customization
In a dynamic market, we deeply understand our partners’ unique business needs to find the right path to breakthrough and deliver tailored solutions.
Brand Distribution and Management for Beauty Brands 